But it s also important for the expert player to know when to leave what is known about optimal play and switch to exploitative strategies to maximize his profit. But today, this is no longer the case.Įven though no-limit hold em is not, from a Game Theory perspective, a solved game, many ideas and concepts which come from this branch of mathematics now play an important role in a strong, winning no-limit hold em strategy. At first, because of the newness of the game to most participants, they could be easily be beaten by players with only a moderate knowledge of sophisticated strategy. In 2003 poker was put on television and no-limit hold em quickly became the most popular form of poker played in casinos, public cardrooms, and on the Internet.